Media Kits: What, Why, How

media kits

A media kit is basically a resumé for your blog. And similar to a resumé, a media kit is something that every blogger who wants to work with brands needs. Even if you have negliglible page views and followers, you still need a media kit. Would you apply to a job without a resumé? PR agencies and brands get tons of emails and they don’t have the time to go digging and find all the info about your stats, social media, and press coverage.

I recieved two questions this week about media kits from City Meets Southern and A Tiny Trendsetter, so I figured this would be a helpful topic to cover. I’ve been to a few different classes on media kits and have been perfecting mine over the years so I have some knowledge to share. And again, similar to a resumé, there’s no one ‘right’ format for your media kit. Everyone’s should be a little different.

Format: There are two main formats that I’ve seen used. The first is a one-page media kit that looks something like these. The other format is a PowerPoint style kit. Personally, I like the PowerPoint format a lot more. I’ve also found that beginning bloggers tend to use the one-page layout, while more established bloggers use a PowerPoint. So I say, why not put yourself on par with top bloggers (you can download WhoWhatWear’s kit here for a great example). I think it looks more professional and cleaner than trying to cram everything into one page. But, go with what you think is best for your site.

Getting Started: So, if you’re using a one-page layout, the easiest and route to go is to purchase a template on Etsy. Unless you have graphic design experience, I wouldn’t recommend doing this yourself.

I use a PowerPoint layout so I’ll go more into detail on that. I designed my media kit myself using Google Slides. I have Microsoft PowerPoint, but I just prefer Google’s interface. Especially because you’re able to easily use just about any font you want. I highly recommend using the same fonts that are on your blog for the most cohesive look. Pick one or two accent fonts for titles and headings and one standard, easy to read font for everything else.

Media Kits: What, Why, How

Cover page of my kit

What to Include: Once you choose a format, here’s what information to include. This is just a guideline.

  • Cover page with blog logo (for PowerPoint)
  • About page or section
    • What makes your blog different?
    • Location
    • Date founded
    • Professional picture of yourself
  • Google Analytics stats
    • If you’re a new blogger, consider including your monthly growth rate.
  • Social media followers + email subscribers
  • Audience demographics (age, gender, location)
  • Press + previous brand collaborations
    • I also include a hyperlink to the press page on my blog so brands can see complete examples of my sponsored work.
  • Services offered (ad placement, outfit post, sponsored giveaway, social media post, etc. with prices)
  • Contact info (email, phone number)

More Tips: 

  • Your media kit should have the same look and feel as your blog
  • You don’t need to get too fancy. Simple design is great.
  • Include some of your favorite images from your blog to break up the text
  • Be concise. Brands probably spend no more than a minute scanning through your kit.

Your media kit should always be sent to brands in PDF format. You can upload your kit to Google Drive or Dropbox and put a direct link on your blog’s contact page or just mention to request a media kit, as I have.

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