You have a business idea — now it’s time to create a logo that stands out!
A logo is so much more than just an icon to express your business name. It’s a visual representation of your brand, your product, and you. It can determine how and when potential consumers think of your brand. It’s the face of what you’re putting out into the world.
So how do you design a logo that’s unique? Here are a few tips:
Brainstorm
Begin the process of designing a logo by figuring out what you want. Do you have a name for your business? A slogan? What words come to mind when describing your product/service and brand? Do you want it to be fun and creative or professional and serious?
Write down words and images you want people to associate with your brand to help you decide on colors, symbols, and fonts.
Look at Your Competition
You don’t want a logo similar to any of your competitors because your potential consumers may think that your brands are interchangeable. On the other hand, you shouldn’t discount looking at your competitors for inspiration.
For example, if you’re designing a logo for a health and wellness brand, you may want to consider using shades of green. If you’re designing a logo for gamers, you may opt for bolder colors. If you’re designing a logo for your blog, think about using a sans serif font that’s easy to read.
You’ll see common themes within your industry, and they exist for a reason. That said, don’t feel limited by these conventions — it’s the unique logos that are more noticeable and memorable.
Do Your Research
Each component of a logo means something different. Colors, shapes, fonts, style, and size can all contribute to the way people interpret your logo. For example, numerous scientific studies have analyzed the psychological effects of color, proving that certain shades cause different neurological responses within the brain.
When working on your logo, think about the message and tone you want to convey to your target audience as you choose these elements, and don’t be afraid to do some research on design principles to make decisions.
Be Creative
You’re different. You want to show that to your potential customers…but how? Consider experimenting. Do-it-yourself design options are better than ever thanks to sophisticated, AI-driven logo-makers like Logojoy, which draws up suggestions based on your input to bring your vision to life. Once you find a suggestion you like, you can tweak the design to make it just right.
Remember: Designing your logo should be fun! Be confident in yourself and your business, and make sure your logo reflects your unique value and point of view.
Thanks to Logojoy for sponsoring this post.
